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Donostia-San Sebastián launches a tourism brand
We convey the idea of being a unique destination where the exceptional can be experienced in every corner, from its gastronomy and culture to its human scale and incomparable landscape.
Another type of tourism is possible
Tourism provides an important boost to our economy and represents an opportunity for development and a better life for the entire community. It’s an opportunity that we can’t let pass by: it creates jobs, grows businesses and helps promote Basque culture and identity. We want to consolidate the city as a first-rate destination.
But not at any price. We want to be a leader without sacrificing who we are and what we value:
– A place that is socially, environmentally and economically sustainable.
– Being ourselves. Preserving our identity and authenticity.
– A destination whose appeal is based on the quality of local life.
– A city that favours the integration of visitors, helping them become “temporary natives”.
We believe that other type of tourism, underpinned by these cornerstones, is possible. And that the brand’s values and activities must also express these principles.
– A place that is socially, environmentally and economically sustainable.
– Being ourselves. Preserving our identity and authenticity.
– A destination whose appeal is based on the quality of local life.
– A city that favours the integration of visitors, helping them become “temporary natives”.
We believe that other type of tourism, underpinned by these cornerstones, is possible. And that the brand’s values and activities must also express these principles.
Values and personality
Values are the guidelines that determine our behaviour. When these guidelines are shared amongst a group, they become “culture”. These values define us as a city and as a destination, and they mark the path we must follow, in terms of both substance and form. fondo.
Donostia is beautiful
Beautiful in terms of geography and urban planning. Balanced. Built on a human scale. Developed in harmony with its surroundings.
Beautiful in terms of geography and urban planning. Balanced. Built on a human scale. Developed in harmony with its surroundings.
Donostia is open spirit
Open and cosmopolitan. Inclusive. A place where creativity is cultivated in all its forms. A place that understands culture as a transformative force.
Open and cosmopolitan. Inclusive. A place where creativity is cultivated in all its forms. A place that understands culture as a transformative force.
Donostia is friendly
Welcoming. Peaceful and safe. A place where people are used to working together and collaborating.
Welcoming. Peaceful and safe. A place where people are used to working together and collaborating.
Donostia is subtle
Simple, discreet, and understated. Delicate. Elegant in what it is and what it does.
Simple, discreet, and understated. Delicate. Elegant in what it is and what it does.
Donostia is Basque with its own unique style
A Basque and European city. It promotes its culture and showcases its value. It updates its essence to make it contemporary.
A Basque and European city. It promotes its culture and showcases its value. It updates its essence to make it contemporary.
The value proposal
The iconic city
Donostia/San Sebastián is a city that has been defined countless times as incomparable. By everyone, locals and tourists alike.
The word “incomparable” makes us a popular destination, because it’s something unique and essential. Something that has turned us into an icon.
And not only is Donostia an icon as a whole. It also provides a home to countless others: iconic spaces, buildings, sculptures, and images that visitors take with them when they return home. And all these icons are found in a compact geographical area, reduced and manageable. On a human and liveable scale that forms part of what it is to discover Donostia.
But what makes San Sebastián iconic is more than just its sights. Cuisine, elegance, a way of life, of sharing and celebrating: these are also unique and special in their own rights, and turn the experience of exploring Donostia into an iconic one.
We’ve captured this value proposal in a simple, relatable motto. One that doesn’t need a translation, since it’s in English, the international language, and includes concepts from Greek (εἰκόνος) and Latin (civitas):
And not only is Donostia an icon as a whole. It also provides a home to countless others: iconic spaces, buildings, sculptures, and images that visitors take with them when they return home. And all these icons are found in a compact geographical area, reduced and manageable. On a human and liveable scale that forms part of what it is to discover Donostia.
But what makes San Sebastián iconic is more than just its sights. Cuisine, elegance, a way of life, of sharing and celebrating: these are also unique and special in their own rights, and turn the experience of exploring Donostia into an iconic one.
We’ve captured this value proposal in a simple, relatable motto. One that doesn’t need a translation, since it’s in English, the international language, and includes concepts from Greek (εἰκόνος) and Latin (civitas):