It is a campaign aimed at the local public and visitors from nearby areas. ‘This summer is an opportunity to stay in San Sebastián and consciously explore everything around us, all those little things, plans, experiences or activities that we overlook in our daily lives. At the same time, it is an exercise in solidarity with all the small and medium-sized businesses in San Sebastián that need to recover their activity,’ said Lagé.

Through this campaign, residents of San Sebastian and visitors from nearby areas are invited to ‘rediscover’ everything the city has to offer: museums, guided walking or cycling tours, water or nature activities, excursions… Group experiences and private outings will be included. To encourage consumption, a special discount promotion will also be offered by DSS Turismoa. A 10% discount for the purchase of two tourist activities, 15% for the purchase of three activities and 25% for the purchase of four activities. The experiences can be purchased at www.sansebastianturismoa.eus or at the San Sebastian Tourist Office (Boulevard, 8).

The campaign will be disseminated locally and throughout the Basque Country through online programmatic advertising (Search, Display, Discovery, YouTube, Facebook & Instagram Ads, etc.) with a reach of more than 20 million impressions. The city’s tourist buses will be branded, and the campaign will be advertised on bus shelters, through radio spots, and in print and online media.