Campaigns
DSS Turismoa presents the personalised campaign ‘Feel like a local. Let’s travel again’.
Donostia San Sebastián Tourism launches the second phase of the successful tourism campaign ‘We miss you. We will travel again’.
– It returns to the same emotional tone, seeking empathy: The time has come for the people of San Sebastian to travel to those destinations they so longed to visit, and in the meantime, they invite people from other cities to visit their home and feel like locals, enjoying all the experiences San Sebastian has to offer.
– The campaign will run from 24 May to 10 July and will feature personalised landing pages for different cities on the website www.sansebastianturismoa.eus, with a wide range of local activities on offer.
– The campaign will be 100% digital and will be promoted mainly to the Spanish and French public.
– The campaign will run from 24 May to 10 July and will feature personalised landing pages for different cities on the website www.sansebastianturismoa.eus, with a wide range of local activities on offer.
– The campaign will be 100% digital and will be promoted mainly to the Spanish and French public.
With the end of the state of emergency and the reopening of borders, Donostia San Sebastián Tourism is launching a branding and city positioning campaign, highlighting the emotional moment we are experiencing, in which the opportunity to travel again is opening up. It showcases a safe, high-quality destination with a multitude of outdoor activities and experiences, in line with its strategic focus areas: culture, gastronomy, sport, premium experiences, etc.
Cristina Lagé, Councillor for Tourism, was very enthusiastic about presenting the new phase: “It is an invitation to all those we said we missed a few weeks ago. An invitation to come and see us, to feel like locals. And also, a warning: here we come. We are travelling again. We have finally regained that spirit that characterises us. That curiosity about our culture, your culture.”
Cristina Lagé, Councillor for Tourism, was very enthusiastic about presenting the new phase: “It is an invitation to all those we said we missed a few weeks ago. An invitation to come and see us, to feel like locals. And also, a warning: here we come. We are travelling again. We have finally regained that spirit that characterises us. That curiosity about our culture, your culture.”
In March, the first phase of the campaign ‘We miss you. We’ll travel again’ was launched, a phase in which we dreamed of travelling and reconnecting with people from other places. The second phase of the campaign, “Now we’re travelling again, Feel like a local!” shows that the time has come: the people of San Sebastian are packing their bags with the excitement of travelling to those destinations they have missed so much, and at the same time, they invite travellers to experience San Sebastian, to feel like locals and enjoy all the activities the city has to offer: nature, culture, gastronomy, sports, etc.
It is a personalised campaign, with messages and landing pages tailored to different audiences and in different languages, targeting the destinations that most visit San Sebastián – Madrid, Catalonia, the Basque Country, Navarre, Zaragoza, Valencia, Seville, Malaga… – although it will be promoted throughout Spain and in the main cities of France. The landing pages are located at www.sansebastianturismoa.eus and feature more than 25 plans and activities with discounts, provided by local companies associated with DSS Turismoa.
The campaign will run from 24 May to 10 July and will be disseminated through geographical and interest-based segmentation (cosmopolitan audience, interested in travel, sports and cultural activities, etc.) on the main channels: YouTube, Facebook, Instagram, Twitter, Google Display for remarketing, personalised newsletters and Spotify.
It is a personalised campaign, with messages and landing pages tailored to different audiences and in different languages, targeting the destinations that most visit San Sebastián – Madrid, Catalonia, the Basque Country, Navarre, Zaragoza, Valencia, Seville, Malaga… – although it will be promoted throughout Spain and in the main cities of France. The landing pages are located at www.sansebastianturismoa.eus and feature more than 25 plans and activities with discounts, provided by local companies associated with DSS Turismoa.
The campaign will run from 24 May to 10 July and will be disseminated through geographical and interest-based segmentation (cosmopolitan audience, interested in travel, sports and cultural activities, etc.) on the main channels: YouTube, Facebook, Instagram, Twitter, Google Display for remarketing, personalised newsletters and Spotify.
The first phase of the campaign, “We Miss You. We’ll Travel Again” obtained more than 7.5 million video and banner impressions and around 180,000 visits to the DSS Turismoa landing page. In addition, more than 18,000 email marketing contacts were obtained from people interested in the destination, who will receive information about the new campaign and the plans offered by San Sebastián.
The prize draw for a weekend at the Lasala Plaza Hotel**** for two people, in a room with sea views and breakfast included, during the Bandera de la Concha final, is still open. You can watch the final of the regattas from a privileged location, and you can also choose a water activity in San Sebastián from the various activities offered at sansebastianturismoa.eus/shop.
The prize draw for a weekend at the Lasala Plaza Hotel**** for two people, in a room with sea views and breakfast included, during the Bandera de la Concha final, is still open. You can watch the final of the regattas from a privileged location, and you can also choose a water activity in San Sebastián from the various activities offered at sansebastianturismoa.eus/shop.