Campaigns
“San Sebastián Mode on”
Donostia San Sebastián Tourism launches the ‘San Sebastián Mode on’ campaign and prepares to offer quality service in summer
– Donostia San Sebastián Tourism is once again launching a campaign aimed at local, national and international audiences, encouraging them to discover the experiences and activities offered by small businesses in the sector in San Sebastián.
– 41% of the activities on offer take place in the city and the remaining 59% in Gipuzkoa, although there will also be excursions to the French coast and other Basque capitals.
– Donostia San Sebastián Tourism is strengthening its visitor services team and expanding its range of experiences in the city and the region, in collaboration with its partner companies, all of which are local SMEs.
– A temporary information point will be open on the Paseo de Francia from 1 July to 25 September and the opening hours of the permanent office on the Boulevard will be extended.
– 41% of the activities on offer take place in the city and the remaining 59% in Gipuzkoa, although there will also be excursions to the French coast and other Basque capitals.
– Donostia San Sebastián Tourism is strengthening its visitor services team and expanding its range of experiences in the city and the region, in collaboration with its partner companies, all of which are local SMEs.
– A temporary information point will be open on the Paseo de Francia from 1 July to 25 September and the opening hours of the permanent office on the Boulevard will be extended.
Donostia San Sebastián Tourism is preparing for the start of summer, with the aim of offering visitors a quality experience in line with the city’s positioning. To this end, it is extending its visitor opening hours at the Tourist Office, reopening the information point on the Paseo de Francia and, through online tools, preparing a wide range of activities, products and services, both in San Sebastián and in the surrounding area, offered by local companies associated with the organisation, and promoting the destination and its experiences through the ‘San Sebastian Modo on’ campaign.
In the words of the Councillor for Sustainable Tourism, Cristina Lagé, ‘San Sebastián offers a multitude of activities that are available to everyone, both visitors and residents, who have rediscovered our city over the last two years. Activities in San Sebastián and also throughout the region, as we must not forget that we are a shared destination, which contributes to sustainability in all its aspects.’
In the words of the Councillor for Sustainable Tourism, Cristina Lagé, ‘San Sebastián offers a multitude of activities that are available to everyone, both visitors and residents, who have rediscovered our city over the last two years. Activities in San Sebastián and also throughout the region, as we must not forget that we are a shared destination, which contributes to sustainability in all its aspects.’
San Sebastián Mode on
Through this campaign, DSS Turismoa invites visitors to discover all the activities and experiences the city has to offer: museums, guided walking or cycling tours, water and nature activities, excursions, group experiences and private outings.
All experiences are provided by DSS Turismoa and/or local partner companies. These experiences are now available at the tourist office, the temporary information point, and the online shop.
Among its own products are tourist cards (San Sebastian Card and Basque Card, which facilitate transport and offer discounts on the city’s leisure and cultural resources) and tourist transport (tourist bus and train).
Among the activities offered by local partner companies are guided tours, gastronomic experiences, excursions in the surrounding area, seaside walks, sporting and cultural activities, etc.
The Online Shop’s activities also contribute to distributing tourist flows throughout the city and surrounding area. More than half of the products on offer are experiences outside San Sebastián. This decentralisation helps to raise awareness and promote the region’s excellent tourist and natural resources, avoid overcrowding at the same tourist spots, and encourage tourists to extend their stay, thereby increasing the average length of stay.
The campaign will run from 1 June to 30 September in digital and conventional media, such as radio and specialised press, and activities can be booked at www.sansebastianturismoa.eus.
All experiences are provided by DSS Turismoa and/or local partner companies. These experiences are now available at the tourist office, the temporary information point, and the online shop.
Among its own products are tourist cards (San Sebastian Card and Basque Card, which facilitate transport and offer discounts on the city’s leisure and cultural resources) and tourist transport (tourist bus and train).
Among the activities offered by local partner companies are guided tours, gastronomic experiences, excursions in the surrounding area, seaside walks, sporting and cultural activities, etc.
The Online Shop’s activities also contribute to distributing tourist flows throughout the city and surrounding area. More than half of the products on offer are experiences outside San Sebastián. This decentralisation helps to raise awareness and promote the region’s excellent tourist and natural resources, avoid overcrowding at the same tourist spots, and encourage tourists to extend their stay, thereby increasing the average length of stay.
The campaign will run from 1 June to 30 September in digital and conventional media, such as radio and specialised press, and activities can be booked at www.sansebastianturismoa.eus.
In addition to launching the ‘San Sebastián Modo on’ campaign and expanding its range of services and products, DSS Turismoa is strengthening its visitor services.
From 1 July to 25 September, DSS Turismoa will have a new service point on Paseo de Francia, next to the bus and train station, in addition to the Tourist Offices on the Boulevard. Visitor service hours during this period will be as follows:
SUMMER OFFICE HOURS (1 July to 25 September):
Monday to Saturday: 09:00 – 20:00
Sundays: 10:00 – 19:00
Public holidays: 10:00 – 20:00
From 1 July to 25 September, DSS Turismoa will have a new service point on Paseo de Francia, next to the bus and train station, in addition to the Tourist Offices on the Boulevard. Visitor service hours during this period will be as follows:
SUMMER OFFICE HOURS (1 July to 25 September):
Monday to Saturday: 09:00 – 20:00
Sundays: 10:00 – 19:00
Public holidays: 10:00 – 20:00
The DSS Turismoa website confirms the recovery of international tourism
Over the last few months, following the health emergency caused by COVID-19, the number of visits to the DSS Turismoa website has gradually recovered, even exceeding the previous record set in 2018. In the last two weeks of May this year, the website received 94,000 visits, compared to 85,000 in 2018 during the same period.
La tienda online sigue creciendo año a año y duplica las ventas del 2019. En cuanto a las nacionalidades, cabe destacar que el 41% de las visitas proceden del Estado y el resto, cerca del 60%, son internacionales:
The online store continues to grow year after year and has doubled its sales since 2019. In terms of nationalities, it is worth noting that 41% of visits come from Spain and the rest, around 60%, are international:
1. 33% France (18% in the same period last year)
2. 9% UK (1% in the same period last year)
3. 6% USA (3% in the same period last year)
These figures exceed the internationalisation of previous years, even that of 2018, confirming the interest in local products.
La tienda online sigue creciendo año a año y duplica las ventas del 2019. En cuanto a las nacionalidades, cabe destacar que el 41% de las visitas proceden del Estado y el resto, cerca del 60%, son internacionales:
The online store continues to grow year after year and has doubled its sales since 2019. In terms of nationalities, it is worth noting that 41% of visits come from Spain and the rest, around 60%, are international:
1. 33% France (18% in the same period last year)
2. 9% UK (1% in the same period last year)
3. 6% USA (3% in the same period last year)
These figures exceed the internationalisation of previous years, even that of 2018, confirming the interest in local products.